“Budweiser – King Crab” by The Mill
Conference:
- SIGGRAPH 2007 More animation videos from SIGGRAPH 2007:
Title:
- Budweiser - King Crab
Director(s):
Company / Institution / Agency:
- The Mill
Description:
Featuring CG-generated crabs created by Lead Animator Ben Smith and a team of Mill CG artists, the spot follows a gang of crabs as they worship a cooler of Budweiser that they vividly mistake for crab royalty. The Mill team used a host of references for texture, detail, and movement; nature documentary footage of crabs, an animatronic crab figure, and even live crabs to create a cartoon-like version of the Fiddler species.
The creative team relied on Lead Flame Artist Westley Sarokin for environmental enhancements, final compositing and finishing, CG integration, and overall color adjustments. The team even set up a shoot to capture claw markings in sand to sell the believability of the creatures’ interactions with the beach. And they created a golden sunset full of flares and glows that dramatizes the god-like moment as the crabs bow to their new idol.
Additional Contributors:
Agency: DDB Chicago
Producer: Brian Smego
Production Company: Villains LA
Director: David McNally
Producer: Greg Ferguson
Executive Producer: Nancy Osborne
Editing Company: Chrome LA
Editor: Hal Honigsberg
VFX: The Mill NY
VFX Producer: Jo Arghiris
VFX Supervisors: Alicia Powers, David Parker, Douglas Luka
Lead Flame Artist: Westley Sarokin
Assistant Flame Artists: Dirk Greene, Richard de Carteret, Mark French
Assistant Combustion Artists: Winston Lee, Anu Nagaraj, Ross Goldstein, James Corden, Jeanette Williford, Greg Gilpatrick
Smoke Artists: Tristian Wake, Jeff Robins
Support: Mary Casey, Gigi Ng
CG Supervisor/Lead Animator: Ben Smith
CG Producer: Camila De Biaggi
CG Artists: Josh Merck, Emily Merger, Oscar Gonzalez, Yann Mabille, Douglas Luka, Domel Libid
Telecine Artist (DCP): Damien Van Der Cruyssen
