“Blobs” by Marjoram

  • ©Stefan Marjoram

  • ©Stefan Marjoram


Conference:


Title:


    Blobs

Length:


    2:00

Director(s):


Company / Institution / Agency:


  • Aardman Animations

Description:


    The new BBC 3 TV channel was launched recently along with its new identity,which features strange but wonderful characters called Blobs. Branding consultancy Lambie-Nairn, appointed to create the identity for BBC 3, wanted to usea character to act as an intermediary between the audience and the BBC. Blobswere originally created by Aardman director, Stefan Marjoram, as a lip sync test. They matched all of Lambie-Nairn’s criteria for the BBC3 identity, soAardman were then commissioned to develop Blobs for the idents.


Additional Contributors:


    Contributors: Stefan Marjoram, Keri Maundrell, Bridget Mazzey, James Mather (Aardman), Gary Holt, Charlotte Castle, Kara Penny, Matt Penney, Mario Filio, Olivia Bonner (Lambie-Nairn)