“Audi Unboxed” by Passion Pictures
Conference:
SIGGRAPH Video Review:
Track:
- 01
Title:
- Audi Unboxed
Director(s):
Company / Institution / Agency:
- Passion Pictures
Description:
The film opens on a large cardboard box in the middle of an empty room. An animated character, drawn onto the surface of the box, is engaged in painstaking construction of a mysterious object. At the end of the spot, the object is revealed to be a perfectly crafted cardboard Audi Q5 car, which transforms into the gleaming real car with the end tag: “We’ve unboxed the box.”
The co-directors, Aaron Duffy (1st Ave Machine) and Russell Brooke (Passion Pictures), divided their roles on the project, with Duffy taking responsibility for the the spot’s overall vision and the transfor-mation of the car and Brooke for the drawn 2D character. The spot was produced at Passion Pictures in London.
Hardware:
XSI
Software:
Nuke, Final Cut Pro
Additional Contributors:
Co-Directors: Aaron Duffy, Russell Brooke
Client: Audi
Product: Audi Q5
Creative Director: Arvind Palep, 1st Ave Machine
Agency Producer: Olly Chapman
Agency: BBH
Creative Directors: Nick Kidney, Kevin Stark
Creatives: Maja Fernqvist, Joakim Saul
Producers: Belinda Blacklock, Anna Lord
Executive Producers: Serge Patzak, 1st Ave Machine, Michael Adamo, Passion Pictures
Live Action Producer: Patrick Duguid
Director of Photography: Tony Brown
Technical Director: Julian Hodgson
2D Design: Russell Brooke, Tim Sanpher
2D Animation: Russell Brooke, Tim Sanpher
Head of CG: Jason Nicholas
Editors: Aaron Duffy, Jaime Rubio
VFX Supervisor: Neil Riley
Animators: Chris Welsby, Wesley Coman
Lead Lighter: Harry Bardak
Lighting and Rendering: Stu Hall, Tommy Andersson, Quetin Vien, Claire Michaud, Guillaume Cassuto
Compositors: Neil Riley, Niamh Lines, Luke Carpenter
Rigger: Chris Dawson
Modelling: Ian Brown, Craig Maden, Dan Moore
