“AT&T “Building Blocks”” by Oakes

  • ©Steve Oakes


Conference:


Title:


    AT&T “Building Blocks”

Length:


    0:50

Director(s):


Company / Institution / Agency:


  • Curious Pictures

Description:


    Just how do you animate hundreds of thousands of building blocks, morphing from object to object in a playful, organic way? This spot begins with a single block that is dropped into the frame. After a huge pile of blocks falls to the ground, they begin to build themselves one by one into a variety of shapes, culminating in a lion made of 1,000,000 blocks. Curious Pictures manufactured its own “Curious Blocks” for real-world reference. The blocks were then digitized and animated one by one in Maya by cross-trained stop-motion animators and proprietary software.


Additional Contributors:


    Producer: Nancy Giandomenico
    Contributor: Curious Pictures

Animation / Video Overview:


Type: