“AT&T “Building Blocks”” by Oakes
Conference:
Title:
- AT&T “Building Blocks”
Length:
- 0:50
Director(s):
Company / Institution / Agency:
- Curious Pictures
Description:
Just how do you animate hundreds of thousands of building blocks, morphing from object to object in a playful, organic way? This spot begins with a single block that is dropped into the frame. After a huge pile of blocks falls to the ground, they begin to build themselves one by one into a variety of shapes, culminating in a lion made of 1,000,000 blocks. Curious Pictures manufactured its own “Curious Blocks” for real-world reference. The blocks were then digitized and animated one by one in Maya by cross-trained stop-motion animators and proprietary software.
Additional Contributors:
Producer: Nancy Giandomenico
Contributor: Curious Pictures
