“ADIDAS “MECHANICAL LEGS”” by Fincher

  • ©David Fincher


Conference:


Title:


    ADIDAS “MECHANICAL LEGS”

Length:


    1:00

Director(s):


Company / Institution / Agency:


  • Digital Domain, Inc.

Description:


    Adidas “Mechanical Legs“ represented a unique challenge for Digital Domain.The story: A pair of robotic legs in a giant test facility come to life after hours and put the brand-new Adidas shoes to the test.This spot was entirely created by computer graphics. The performance was based on motion capture enhanced by keyframe animation. The challenge to create a photorealistic environment was solved by using high-dynamic-range lighting with high-resolution models and textures. For the table animation, Digital Domain developed a semi-auto-matic setup that always kept the platforms in synchronicity with the performance of the robot legs.


Additional Contributors:


    Senior Vice President, Executive Producer: Ed Ulbrich
    VFX Supervisor: Eric Barba
    Animation Supervisor: Bernd Angerer
    Compositing Supervisor: Feliciano DiGiorgio
    Color & Lighting Lead: Richard Morton
    Conceptual Designer: Jeff Julian
    Compositors: Jean-Marc Demmer, Greg Teegarden, Sean Devereaux
    Character Set-Up: Giancarlo Lari
    Camera Animation: John Allardice
    Integration: Scott Edelstein, Heather Schlenker
    VFX Producer: Baptiste Andrieux
    VFX Coordinator: Eileen O’Connor
    Animator: Piotr Karwas
    Digital Artists: Aram Granger, Kevin Quattro, Ron Herbst, Spencer Alexander
    Sound Design: Ren Klyce