“4/7 Idents” by Alderson and Swift

  • ©Mike Alderson and Tim Swift

Conference:


SIGGRAPH Video Review:


Track:


    02

Title:


    4/7 Idents

Length:


    1:17

Director(s):


Company / Institution / Agency:


  • ManvsMachine
  • Moving Picture Company

Description:


    MPC helped Channel 4 launch its big new catch-up station – 4/7. The idents continues Channel 4’s play on perspective and involved a bespoke VFX approach. The right-angled effect was produced using an innovative mix of angled camera work and CG augmentation, with mind-bendingly effective results.

Additional Contributors:


    Producer: Louise Oliver
    VFX: MPC
    VFX Producer: Julie Evans
    Creative Director: Jim Radford
    VFX Supervisors: Chrys Aldred & Tim Civil
    VFX Team: Chrys Aldred, Tim Civil
    Grade: MPC
    Colorist: George K

Animation / Video Overview:


Type: