“Field trip to Mars” by Rowan-Robinson
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Conference:
Type(s):
Entry Number: 56
Title:
- Field trip to Mars
Session/Category Title: It's Alive! Alternative Immersions
Presenter(s)/Author(s):
Abstract:
“Field Trip to Mars” is the first-ever headset-free group virtual reality vehicle experience. Taking the literal shape of a classic yellow school bus, the vehicle is home to an immersive virtual experience that transports school children to the surface of the Red Planet.
Keyword(s):
Acknowledgements:
This work was completed through a partnership with ad agency McCann New York and Lockheed Martin.
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