“Creating a digital world from scratch: the launch of the First Union Bank advertising compaign” by Haggerty and Stevenson
Conference:
Type(s):
Talk Type(s):
Title:
- Creating a digital world from scratch: the launch of the First Union Bank advertising compaign
Session/Category Title: Commercial Successes
Presenter(s)/Author(s):
Moderator(s):
Interest Area:
- Modeling / Geometry and Production & Animation
Abstract:
Combining several different techniques for a desired effect is a staple of computer graphics production. For First Union Bank, Industrial Light & Magic created a new world with cutting-edge and traditional techniques.
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