“HP Hands – Paulo Coelho” by Motion Theory
Conference:
SIGGRAPH Video Review:
Track:
- 12
Title:
- HP Hands - Paulo Coelho
Director(s):
Company / Institution / Agency:
- Motion Theory
Description:
In HP’s series of distinctive “Hands” spots, director Mathew Cullen of Motion Theory helps make magical realism come alive as Paulo Coelho, best known as the author of the international bestseller The Alchemist, explores the world of his computer through visual imagery that combines the mystical and the modern. Coelho’s poetic descriptions flow seamlessly together with symbolic visuals that match his evocative and sensory writing style. A door opens into the world of a book, which Coelho then pulls apart like thread. He runs his hand through a river of words, which just as quickly evaporate into the air. In putting together the live-action and post elements, Cullen worked closely with Motion Theory art director Mark Kudsi to create a seamless blend of illustration, animation, and precise live-action choreography.
Additional Contributors:
Agency Credits
Agency: Goodby, Silverstein & Partners/SF
Creative Director, Co-Chairman: Rich Silverstein
Creative Director, Partner: Steve Simpson
Group Creative Director: Mike Mckay
Associate Creative Director, Art Director: Stephen Goldblatt
Executive Producer: Josh Reynolds
Producer: Ashley Sferro
Agency: McCann Erickson/Mexico
Creative Director, Writer, Art Director: Rodrigo Lopez
Production Company Credits
Production Company: Motion Theory
Director: Mathew Cullen
DP: Roman Jakobi
Producer: Scott Gemmell
Executive Producer: Javier Jimenez
Post-Production Credits
Post Production: Motion Theory
Art Director: Mark Kudsi
VFX Supervisor: Nick Losq
VFX Producer: Matt Winkel
Lead Programmer: Josh Nimoy
Editor: Josh Basche
Compositing, Finishing: 1.1 VFX
Lead Compositor: Danny Yoon
