“HP Hands Fergie” by Cullen
Conference:
Title:
- HP Hands Fergie
Director(s):
Company / Institution / Agency:
- Motion Theory
Description:
In the most recent installment of HP’s “Hands” campaign, the Digital Dutchess herself takes fans on a glamorous tour of her personal computer. Motion Theory teamed with Goodby, Silverstein & Partners to bring Fergie’s many ideas to life.
Additional Contributors:
Client: HP
Agency: Goodby Silverstein & Partners
Agency Art Director: Jessica Feeney
Agency Creative Directors: Steve Simpson, Rick Condos, Hunter Hindman
Agency Producer: Todd Porter
Agency Copywriter: Alexandra Tyler
Agency Executive Producer: Cindy Fluitt
Production: Motion Theory
Post Production: Motion Theory
Director of Photography: Guillermo Navarro
Executive Producer: Javier Jimenez
Line Producer: Anna Joseph
Senior Art Director: Kaan Atilla
Visual FX Supervisor: Sean Devereaux
Visual FX Producer: Matt Winkel
Designers: Heidi Berg, Alex Hanson, Angela Zhu, Chelsea Douglas, John Dretzka, Juliet Park, Leanne Dare, Mark Kulakoff, Max Keane, Jenny Ko
3D Animation: Bryan Godwin, Ben Grangereau, Na Song, John Tumlin, Bekah Baik, Chris Leone, Katie Yoon
Colorist: Clark Muller (New Hat)
Music: 740 Sound Design
Sound Designer: Eddie Kim
Lead Technical Director: Jesse Carlson
Fluid VFX: Mark Stasiuk (Fusion CIS)
Compositors: Sean Devereaux, Matt Motal, Stuart Cripps, Deke Kincaid, Rob Winfield, Jenny Ko, Matt Lavoy, Danny Koenig, Evan Parsons, John Dretzka, Max Keane, Pablo Wang
Rotoscope Artists: Kanae Morton, Mike Boden, Marvin Lee, Rob Liscombe
Additional Finishing: Danny Yoon (1.1VFX), Alan Latteri
Editorial Company: String
Editor: Jason Webb
Assistant Editor: Greg Kim
Post Production Manager: Sheri Patterson
Post Production Coordinator: Eddie Boles
Post Production Assistants: Allyssa Allain, Rebecca Lindberg
Production Assistant: Ryan Erke