“Cross-Cultural User-Experience Design: Worldwide and China” Chaired by
Conference:
Type(s):
Title:
- Cross-Cultural User-Experience Design: Worldwide and China
Presenter(s)/Author(s):
Abstract:
User interfaces (UIs) combining computation with communication functions, e.g., phone, video, the Web and music are enabling products/services to penetrate environments for work, home, education, play and on the way. Consequently, developers must learn techniques to make products/services easier to learn and use, more usable, useful and appealing to an every wider, more diverse set of users. This course summarizes key principles and techniques, and surveys issues and current products/services. Special attention is given to information design and visualization, to emerging culture differences, and to current design guidelines, templates, and tools. Analyzing and designing user-experiences from an information-oriented, visually-oriented design perspective can make products/services easier to produce, sell, learn, use, and maintain. Users will find it easier to find, sort, play, and pay. Participants will be informally quizzed about their cross-cultural experience and asked to analyze brief cross-cultural communication examples.
Additional Information:
Level
Beginner
Prerequisites
Basic background in user interface-design
Intended Audience
The course is for people who are new to the topic of culture theory and cross-cultural communication but may have some user-experience design background. Even experts will learn new things. These professions will benefit: analysts, anthropologists, designers, ethnographers, evaluators, game developers, marketers, researchers, software developers, software engineer.
