“Cross-cultural user-experience design” by Marcus
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Title:
- Cross-cultural user-experience design
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Abstract:
User interfaces for desktop, Web, mobile, and vehicle platforms extend across culturally diverse user communities, sometimes within a single country or language group, and certainly across the globe. If user interfaces are to be usable, useful, and appealing to such a wide range of users, user-interface/user-experience developers must account for cultural aspects in globalizing/localizing products and services. In this course, participants will learn practical principles and techniques that are immediately useful for both analysis and design tasks. Where time permits, they will have an opportunity to put their understanding into practice through a series of group exercises. Some handout materials are available in Mandarin.
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