“IKEA Immerse Interior Designer” by Soffner and Gläser
Conference:
Type(s):
Entry Number: 20
Title:
- IKEA Immerse Interior Designer
Presenter(s):
Description:
IKEA Immerse is available in select IKEA stores in Germany. This application enables consumers to create, experience, and share their own configurations in a virtual living and kitchen room set. With seamless e-commerce integration, a high level of detail, and real-time interaction, the VR experience represents an engaging, valuable touch-point.
ACM Digital Library Publication:
Overview Page:
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