“Sears Tools – Arboretum” by Method Studios
Conference:
Title:
- Sears Tools - Arboretum
Director(s):
Company / Institution / Agency:
- Method Studios
Description:
Created by Y&R Chicago, Sears Tools “Arboretum” brings to life the love for spring and the backyard pleasures that go with it with stunning 2D and 3D visual effects from Method Studios. Lead 2D VFX Artist Cedric Nicolas, along with Laurent Ledru, Method’s CG creative director, worked in close collaboration with director Rupert Sanders to seamlessly blend mechanistic elements into a natural environment. Using real ferns, lilies, and other flora as reference, the artists made the plants look as if they were composed of metal, plastic, rubber, and other non-organic materials. Within the two-month produc-tion schedule, the team progressed from pre-visualization of 2D drawings to a live-action world and an intensive period of CG modeling of the 3D objects using Autodesk Maya and mental ray, including much image-based lighting to create optimal reflection and light impact for the spot.
Software:
Autodesk Maya, mental ray
Additional Contributors:
Lead 2D VFX Artist: Cedric Nicolas
CG Creative Director: Laurent Ledru
CG Technical Supervisor: Gil Baron
3D VFX Artists: Chi-Wei Hsu, Chris Smallfield, Dan Dixon, John Baker, Marco Iozzi, Pasha Ivanov, Reza Rasou, Scott Metzger, Seong Joon Lee
Technical Director: Andrew Bell
Junior 2D VFX Artists: Katrina Salicrup, Sarah Eim
Visual Effects Executive Producer: Neysa Horsburgh
Head of Production: Sue Troyan
Visual Effects Producer: Rich Rama
Director: Rupert Sanders
Director of Photography: Chris Soos
Production Design/Art Direction: James Chinlund
Agency: Young & Rubicam
Creative Director: Nancy Hannon
Art Director: Isabella Ferreira
Agency Producer: Kim Mohan
Copywriter: Pete Figel
Production Company: MJZ
Executive Producer: Lisa Rich
Producer: Kim Shapiro
Editorial Company: The White House
Editor: Neal Smith
Telecine Company: Syndicate
Colorist: Beau Leon
