“Roll’n Rock” by boolab
Conference:
SIGGRAPH Video Review:
Track:
- 15
Title:
- Roll'n Rock
Director(s):
Company / Institution / Agency:
- boolab
Description:
One of five viral films for the online project Black Thinking (www.blackthinking.com) launched by the cigarette-paper brand OCB.
The film features a classic film noir aspect done with computer graphics, mixing many techniques used to create a film book, including slow-motion animation, illumination, characters, etc. It is a creative mix of volumetric characters over a flat-looking background. These pieces represent a radical change in the use of the viral format, characterized in this case by a film narrative more in keeping with short films than with advertising. The director was given almost total creative freedom to develop characters and scripts based on the vignettes (from the collection promoted by OCB, available on the project’s web site and in little books distributed by licensed tobacconists).
Software:
Photoshop, Final Cut, Maya, After Effects
Additional Contributors:
Director: Nico Casavecchia
Client: Republic Technologies
Product: OCB
Production Company: boolab
Director: Nico Casavecchia
Executive Producers: Lucas Elliot, Coke Ferreiro
Producer: Silvia Romero
Creative Supervision: Lucas Elliot
Music and SFX: Andrés Reymondes
Composition 2D: Sebastian Baptista, Santi Justribó
3D and Animation: Lactea Studio (Dominik Malzer)
Illustration: Ezequiel Cruz, Nico Casavecchia
Singer: Marc Mallafré
Advertising Agency: Road (Barcelona)
Executive Creative Director: Emilio Lezaun
Creative Director: Xavi Solé
Creative Team: Iolanda Mora, Marc Mallafré
Account Team: Natàlia Aznar, Ilonka Von Spanyar
