“IBM Web Campaign: What Makes You Special?” by de Beek and Fries
Conference:
SIGGRAPH Video Review:
Track:
- 14
Title:
- IBM Web Campaign: What Makes You Special?
Length:
- 1:42
Director(s):
Company / Institution / Agency:
- Little Fluffy Clouds LLC
Description:
For the fastest-growing sector in advertising–the web–we were asked to make a series of spots for IBM that could define the company’s global objectives, entertain, and be both innovative and fun. Ostensibly for the web, these spots had to be able to leverage across all current advertising media, including cinema,TV, and print.
In the dimensional space of a free-flowing inkblot, the story is about a company situated in many parts of the world but tightly connected at the core. Using soft, muted tones and playing freely with the movement of patterns, a rush of ink, and a sweeping camera, people, ideas, jobs, and more are revealed in a globalinter-connected dance.
For each spot, a seminal image, created in Illustrator and enhanced with Photoshop, was brought into After Effects, where each layer was separated, placed, and animated in its unique 3D environment. Moving the camera through these animating illustrations, 3D elements were added and effects created using plug-ins, to create the entire world.
Additional Contributors:
Client: IBM
Agency: Ogilvy One New York
Executive Creative Directors: Vicki Azarian, Bill Uscatu
Art Directors: David Heatley, Sarah Pollard, Christina Markle
Producers: Matt Pichney, Rich Yeung
Account Executive: Becca Valle
Production: Little Fluffy Clouds
Executive Producers: For Little Fluffy Clouds, Betsy de Fries, For Curious Pictures, Mary Knox
Art Directors: Jerry van de Beek, Betsy de Fries
Technical Director: Jerry van de Beek
CGI Director: Jerry van de Beek
CGI Producer: Betsy de Fries
Lead Animator: Jerry van de Beek
Compositor: Jerry van de Beek
System & Network: Jerry van de Beek
Graphic Design: Jerry van de Beek, Betsy de Fries
Music: Trivers-Myers Music LA
Composers: Liz Myers, John Trivers
Acknowledgement: John Robertson for Curious Pictures
