“Guinness “Tipping Point”” by Fuglsig and Powell – ACM SIGGRAPH HISTORY ARCHIVES

“Guinness “Tipping Point”” by Fuglsig and Powell




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Title:


    Guinness "Tipping Point"

Conference:



Director(s):


Company / Institution / Agency:


  • MJZ
  • The Mill

Description:


    The Mill team, led by 2D Flame Operator Neil Davies and 3D Supervisor Jordi Bares, worked with AMV BBDO to ensure that the ad’s “domino effect” was absolutely seamless, but also that it looked atmospheric. Flame was used to enhance the cinematic feel of the opening shot, to age the texture of buildings, and to add in extra villagers to make the film picturesque.


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