“Why Talent Matters” by Lanning – ACM SIGGRAPH HISTORY ARCHIVES

“Why Talent Matters” by Lanning

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Title:

    Why Talent Matters

Session/Category Title:   Talk


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Abstract:


    There are few people who understand the nature of applying creativity within the worlds of digital entertainment better than Lorne Lanning. Lorne’s vision for the Oddworld universe was about building a fresh, expressive franchise that satisfied the true desires of a discerning audience. The dynamics of today’s new interactive world, where creators can directly reach their audiences, has changed the rules of the game. In a medium where talent truly matters, Lorne shares his insight on the chasm between the worlds of creativity and commerce, and how building a bridge to span this divide can bring better work to market.


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