“Motionary: A Dictionary of Meaning in Motion” by Bendito
Conference:
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Title:
- Motionary: A Dictionary of Meaning in Motion
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Abstract:
Expression of meaning in motion graphics can be accomplished through the understanding of metaphors used in everyday language. This paper is a report of an instructional design strategy used to apply Lakoff & Johnson’s theoretical approach to metaphors of the everyday, in their book Metaphors We Live By, to the development of metaphors for motion graphics based on typographically-enhanced message design. For example, Lakoff argues that OBLIGATIONS (concept) are POSSESSIONS, and we may add, are HEAVY (meta-concepts). Metaphorical concepts like these were used to start the design process.
Acknowledgements:
The author would like to acknowledge Dr. Debbie Reese’s invaluable insights that contributed to the development of the instructional design strategies used for this project.
