“Cross-Cultural User-Experience Design: Worldwide, including Japan, China, and India” Chaired by
Conference:
Type(s):
Title:
- Cross-Cultural User-Experience Design: Worldwide, including Japan, China, and India
Presenter(s)/Author(s):
Abstract:
The half-day course summarizes key concepts of user-centered design (UCD) for use experiences, then focuses on cross-cultural issues. User experiences (UX) and human-computer interfaces. HCI/UX for desktop, Web, mobile, and vehicle platforms reach across culturally diverse user communities, even within a single country/language group, and certainly across the globe. If HCIs/UXs are to be usable, useful, and appealing to such a wide range of users, UX/HCI developers must account for cultural expectations and preferences in globalizing/localizing products and services. In this course, participants will learn practical principles and techniques that are immediately useful in terms of both analysis and design tasks. The course introduces culture models and culture dimensions together with examples. In particular, the course provides an analysis of emerging characteristics of Chinese UX trends and comments on uniquely Asian HCI/UX characteristics. Participants will have an opportunity discuss each section and topic as time permits. There will also be short quizzes.
Additional Information:
Intended-Audience:
HCI/UX/CHI/visual/mobile professionals with little, some, or much experience in culture analysis, UX/HCI, and/or mobile UX design trends, including:
Analysts
Anthropologists/Ethnographers
Designers: Interaction, Product, Experience, User-Interface, Information Visualization
Evaluators of Usability/UX
Marketers
Researchers
Software Engineers
