“When the World is Not Enough: Augmenting Reality to Bring Products to People” by Larsen, Siver and Jones
Conference:
Type(s):
Title:
- When the World is Not Enough: Augmenting Reality to Bring Products to People
Program Title:
- Demonstrations
Description:
This hands-on demonstrations features three real-world mobile augmented-reality (AR) marketing campaigns that leverage smartphones, tablets, the latest AR toolsets, and a range of markers, from newspaper advertisements to milk cartons and an architectural wooden box.
