“Interactive Marketing System” by Dutro and Nelson – ACM SIGGRAPH HISTORY ARCHIVES

“Interactive Marketing System” by Dutro and Nelson

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Conference:


Type(s):


Entry Number: 17

Title:


    Interactive Marketing System

Program Title:


    Interactive Entertainment

Organizer(s)/Presenter(s):


Project Affiliation:


    Brilliant Media

Description:


    The latest product from the designers of “Peter Gabriel’s Xplora I,” the award-winning music CD-ROM. Steve Nelson and Frank Dutro of Brilliant Media present their new interactive marketing system, a flexible tool that helps publishers, distributors and marketing managers review, evaluate, plan and implement marketing and distribution strategies for films, music, print, and multimedia products.


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