“Interactive Marketing System” by Dutro and Nelson
Conference:
Type(s):
Entry Number: 17
Title:
- Interactive Marketing System
Program Title:
- Interactive Entertainment
Presenter(s):
Project Affiliation:
- Brilliant Media
Description:
The latest product from the designers of “Peter Gabriel’s Xplora I,” the award-winning music CD-ROM. Steve Nelson and Frank Dutro of Brilliant Media present their new interactive marketing system, a flexible tool that helps publishers, distributors and marketing managers review, evaluate, plan and implement marketing and distribution strategies for films, music, print, and multimedia products.
