“Game Design Strategies for Collectivist Persuasion” by Khaled, Barr, Biddle, Noble and Fischer

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    Game Design Strategies for Collectivist Persuasion

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    This paper presents design considerations associated with developing a serious game about smoking cessation targeted at collectivist players and based on collectivist persuasive game-design strategies, and then summarizes a quantitative evaluation of effects on individualist and collectivist players.


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