Backlight

SIGGRAPH 2024

Backlight backs creatives, media technologists and video visionaries so they can focus on moving ideas and inspiration forward. Video content is on more screens, being leveraged across more industries and reaching more people. And with the opportunity presented by mass consumption comes mass frustration if teams don’t have the right technology to enable fluid inspiration, collaboration, and distribution. This is why we created Backlight. The power of storytelling starts with empowering content owners and producers and we believe that they need not just one solution for quality video content, but many and at different points along their journey. We are a company built from award-winning software solutions that solve pain points at every stage of the video content lifecycle—ideation, production, post production, distribution and analysis. Our products were created by ingenious innovators who set out to solve real market and customer needs. They are also driven by an inherent passion and a trust between the products and their users.

SIGGRAPH 2023

Powerful cloud-native SaaS for creating and delivering impactful video and entertainment efficiently and at scale. Backlight is a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle – from creation through monetization. Video-forward organizations solve their mission-critical business and operational challenges by partnering with Backlight’s two divisions. Backlight Creative provides award-winning software solutions for secure and efficient media management, production tracking, and creative collaboration, including ftrack, iconik, and Celtx product lines. Backlight Streaming delivers leading cloud-native solutions for OTT, monetization, and hyper-distribution from the Zype and Wildmoka product lines.