“Scratch Me” by boolab
Conference:
SIGGRAPH Video Review:
Track:
- 29
Title:
- Scratch Me
Director(s):
Company / Institution / Agency:
- boolab
Description:
One of the five viral films for the online project Black Thinking (www.blackthinking.com) launched by the cigarette-paper brand OCB.
The film features a classic film noir aspect done with computer graphics, mixing many techniques used to create a film book, including slow-motion animation, illumination, characters, etc. A mixture of photorealistic and graphic looks results in a funny ad involving creative use of fur, Maya textures, and great cat animation. These pieces represent a radical change in the use of the viral format, characterized in this case by a film narrative more in keeping with short films than with advertising. The director was given almost total creative freedom to develop characters and scripts based on the vignettes (from the collection promoted by OCB, available on the project’s web site, and in little books distributed by licensed tobacconists).
Software:
Photoshop, Maya, After Effects, Final Cut
Additional Contributors:
Client: Republic Technologies
Product: OCB
Production Company: boolab
Director: Nico Casavecchia
Executive Producers: Lucas Elliot, Coke Ferreiro
Producer: Silvia Romero
Creative supervision: Lucas Elliot
Music and SFX: Andrés Reymondes
Head of Composition: Sebastián Baptista
Composition: Santi Justribó
3D and Animation: Lactea Studio – Anahi Denti, Alvaro Ucha, Alberto Gracia, Héctor Muñoz, Marc Felicó
Advertising Agency: Road (Barcelona)
Executive Creative Director: Emilio Lezaun
Creative Director: Xavi Solé
Creative Team: Iolanda Mora, Marc Mallafré
Account Team: Natàlia Aznar, Ilonka Von Spanyar
