“Lux “Neon Girl”” by Kleinman
Conference:
Title:
- Lux “Neon Girl”
Director(s):
Company / Institution / Agency:
- Framestore CFC
Description:
Featuring animated 3D VFX unlike anything Framestore CFC has come up with before, “Neon Girl” isa new all-CG spot for Shine soap from Lux. This was a major project for the Framestore team, in particular because of the contribution they made to the production design. When Framestore got the job, there was a basic storyboard that laid out the narrative, but there were no designs.
Additional Contributors:
Client: Unilever
Agency: Santo
General Creative Directors: Maximiliano Anselmo, Sebastian Wilhelm
Copywriters: Matias Ballada, Sebastian Wilhelm
Art Director: Maximiliano Anselmo
Head of Production: Facundo Perez
Agency Producers: Andres Salmoyraghi
Production Company: Rattling Stick
Executive Production: Johnnie Frankel
For Framestore CFC Production Design: Dale Newton
Design: Sylvain Marc
Animators: Dale Newton, Sylvain Marc
Additional Animation: Florent de La Taille
Senior Technical Director: Diarmid Harrison-Murray
Technical Directors: Guillaume Fradin, David Mellor
Junior Technical Director: Paul Jones
Modelling: Mary Swinnerton
Senior Compositing Artist: Tim Osborne
Producer: Scott Griffin
Production: Rattling Stick
