“Lacoste Future” by Akama
Title:
- Lacoste Future
Conference:
SIGGRAPH Video Review:
Company / Institution / Agency:
- Akama
Description:
Imagine the tennis of the future, in 2083, by Lacoste.
For this commercial spot, the challenge was to invent a vision of the future appropriate to the Lacoste brand, an upscale and sportive vision, while making it look more youthful and modern. From a technical perspective, the use of motion capture and a muscular system for character animation allowed us to achieve a startling degree of realism.
Software:
3ds Max, V-ray, Z-Brush, Motion Builder, After Effects
Additional Contributors:
Director: Akama
Animation / Video Overview:
Type:
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