“HP “Constant Change” (and The Making of)” by Digital Domain, Inc.
Conference:
Title:
- HP “Constant Change” (and The Making of)
Length:
- 3:12
Director(s):
Description:
Hewlett Packard’s “Change” campaign has been one of the best advertising campaigns in recent years. Digital Domain had the opportunity to work with David Fincher to create an interesting spin on HP’s ability to adapt and change to the business environment. In this highly visual commercial, a man walks from his office to the elevator in surroundings that change every 3-5 frames. Office furni-ture changes, people change, the lighting changes, and even the clothes he is wearing change. This spot was shot completely on green screen, and 95 percent of the office furniture and the man’s clothing were added in CG. “Constant Change” was an extremely complicated concept that required a lot of patience and imagination.
Hardware:
SGI and PC-based workstations
Software:
Nuke, Custom tools with Lightwave, Maya, Track, and other Digital Domain proprietary software
Additional Contributors:
Director: David Fincher, Digital Domain
Executive Producer: Ed Ulbrich
CONTRIBUTORS
VFX Supervisor: Eric Barba
H.O.P./VFX Producer: Michael Pardee
Digitographer: John Allardice
CG Supervisor: Jay Barton
Animation Supervisor: Walt Hyneman
Lead Compositor: Patrick Ferguson
