“Fú” by Zhang and Chesworth
Title:
- Fú
Conference:
Length:
- 04:00
Director(s):
Company / Institution / Agency:
- Taiko Animation Studios, Inc.
Description:
Spring Festival is the most important event in China, when families reunite in the town where the children grew up. At the film’s core is the tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing “good luck comes”, tying in to the overall campaign idea of turning traditional concepts on their head; in this case, ‘home’ coming to you rather than the other way around.
ACM Digital Library Publication:
Animation / Video Overview:
Type:
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