“Compare the Market “Aleks”” by Walsh
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Title:
- Compare the Market “Aleks”
Conference:
Director(s):
Company / Institution / Agency:
- Passion Pictures
Description:
A Russian meerkat lectures us about the important difference between comparethemeerkat.com and comparethemarket.com. Darren Walsh describes the creative challenges: “We knew it would have to be a CGI meerkat, so we spent a few days watching the BBC wildlife documentary series ‘Meerkat Manor’ to get the shape movement down, then built our own 3D model. We adapted his features a little to fit the character and groomed him a little, too. We started the key animation as if he was just a normal meerkat–sitting up, looking around, sniffing around. We then embellished the action with more human gestures and finally put the lip sync in. We really didn’t want to go too far with the phonetic mouth shapes because it would look too manipulated. Most of the dialogue is just a flapping mouth; it works really well.”
