“Coca Cola “Clay Dolls”” by Centro Digital Pictures Ltd.
Conference:
SIGGRAPH Video Review:
Track:
- 26
Title:
- Coca Cola "Clay Dolls"
Length:
- 0:39
Director(s):
Company / Institution / Agency:
- Centro Digital Pictures Ltd.
Description:
This commercial, for greater Chinese market, utilised both CGI and miniature models set in a festive Chinese environment. The goal was an Asian version of the Polar Bear, but with a distinctive Chinese feel. The miniature city was shot by motion control. The CGI magical clay dolls were given a stop-motion look and feel. The whole production, including CGI, miniatures, and motion control, required four weeks of production time.
Software:
LightWave, After Effects
Additional Contributors:
Producer: CHU CHU CHENG, Centro Digital Pictures Ltd.
Contributors: LEUNG YIU FUNG, KITH NG, MILES CHENG, MARVIN CHUNG, ALAN YEUNG, ROGER WONG, SONYA CHU, ANDREW CHEN, LAU WING SUEN, ANNA WAN, ANSON LAM, MIKE MAK, NG MAN LUNG, JANE WONG, VINCENT CHAN, RONALD TO, TSE KING HO, WONG CHING YEE, TSANG MAN TSUN, PAUL DUGGAN, CECIL CHENG, FRANCO LAM
Client: COCA COLA
Agency: MCCANN-ERICKSON GUANG MING, SHANGHAI
