“Bridgestone: Scream” by Usher
Conference:
SIGGRAPH Video Review:
Track:
- 19
Title:
- Bridgestone: Scream
Length:
- 0:32
Director(s):
Company / Institution / Agency:
- Method Studios
Description:
With technique and humor, method brought a group of forest creatures to life, including one in full photorealistic 3D.This project was loaded with a number of technical challenges that were overcome to achieve our overarching goal of seamlessly conveying a comedic concept.
We digitally built facial expression on numerous woodland creatures. Though they were built in a computer, we gave them the timing and emotional commitment that the comedic vision called for. Our greatest challenge was the creation of a fully 3D squirrel that had to scream with his face full screen at HD1080.Other shots were action cuts from real squirrel to 3D animated squirrel. We created our own custom fur pipeline using Houdini,which gave us full control over all aspects of the fur and the creative freedom to manipulate any element as needed. All this was accomplished in eight weeks, from start to finish.
Additional Contributors:
Lead 2D VFX Artist: Alex Frisch
Lead 3D VFX Artist: Andy Boyd
2D VFX Artist: Tara DeMarco
3D VFX Artists: Chris Smallfield, Felix Urquiza, Floyd Raymer, James LeBloch, Matt Wheeler, Seong Joon Lee
Visual Effects Shoot Supervision: Alex Frisch
Visual Effects Executive Producer: Lisa Houck
Visual Effects Producer: Chandra Irving, Stephanie Gilgar
Director of Photography: Max Malkin
Agency: The Richards Group
Creative Director: Glen Dady
Art Director: Shane Altman
Agency Producer: JR Dixon
Copywriter: Mike Bales
Production Company: House of Usher
Executive Producer: Nancy Hacohen
Producer: Kathy Rhodes
Editorial Company: Nomad
Editor: Tom Muldoon
Telecine Company: Company 3
Colorist: Sean Coleman
Audio Post: Wave Studios
Sound Design: Wave Studios
