“4/7 Idents” by Alderson and Swift
Title:
- 4/7 Idents
Conference:
SIGGRAPH Video Review:
Length:
- 1:17
Director(s):
Company / Institution / Agency:
- ManvsMachine
Description:
MPC helped Channel 4 launch its big new catch-up station – 4/7. The idents continues Channel 4’s play on perspective and involved a bespoke VFX approach. The right-angled effect was produced using an innovative mix of angled camera work and CG augmentation, with mind-bendingly effective results.
Additional Contributors:
Producer: Louise Oliver
VFX: MPC
VFX Producer: Julie Evans
Creative Director: Jim Radford
VFX Supervisors: Chrys Aldred & Tim Civil
VFX Team: Chrys Aldred, Tim Civil
Grade: MPC
Colorist: George K
Animation / Video Overview:
Type:
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