“4/7 Idents” by Alderson and Swift
Conference:
- SIGGRAPH 2013 More animation videos from SIGGRAPH 2013:
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SIGGRAPH Video Review:
Track:
- 02
Title:
- 4/7 Idents
Length:
- 1:17
Director(s):
Company / Institution / Agency:
- ManvsMachine
- Moving Picture Company
Description:
MPC helped Channel 4 launch its big new catch-up station – 4/7. The idents continues Channel 4’s play on perspective and involved a bespoke VFX approach. The right-angled effect was produced using an innovative mix of angled camera work and CG augmentation, with mind-bendingly effective results.
Additional Contributors:
Producer: Louise Oliver
VFX: MPC
VFX Producer: Julie Evans
Creative Director: Jim Radford
VFX Supervisors: Chrys Aldred & Tim Civil
VFX Team: Chrys Aldred, Tim Civil
Grade: MPC
Colorist: George K