“Game Design Strategies for Collectivist Persuasion” by Khaled, Barr, Biddle, Noble and Fischer

Conference:

• SIGGRAPH 2009
• More from SIGGRAPH 2009:  

Type(s):

• Games

Title:

Game Design Strategies for Collectivist Persuasion

• Rilla Khaled
• Pippin Barr
• Robert Biddle
• James Noble
• Ronald Fischer

Description:

This paper presents design considerations associated with developing a serious game about smoking cessation targeted at collectivist players and based on collectivist persuasive game-design strategies, and then summarizes a quantitative evaluation of effects on individualist and collectivist players.

Overview Page:

SIGGRAPH 2009: The Sandbox