“MorphAd: A New Concept in Product Advertisement for E-commerce” by Sengupta, Hoong and Ong

Conference:

SIGGRAPH 2000

Type:

Talks (Sketches)

Interest Area:

Web Technology

Title:

MorphAd: A New Concept in Product Advertisement for E-commerce

Session/Category Title:   Web Rendering

Presenter(s)/Author(s):

• Kuntal Sengupta
• Hooi Siew Hoong
• Kenneth Ong

Abstract:

Traditional interactive product advertisement on the Internet is restricted to VRML representa tions and Quicktime VR movies. This sketch proposes a new technique that is bandwidth friendly and easier to generate.

References:

1. Seitz, S. & Dyer, C. R. (1996). View morphing. Proc. SIGGRAPH 96, 21-30.
2. Brier, T. & Neely, S. (1992). Feature based image metamorphosis. Proc. SIGGRAPH 92, 35-42.

Overview Page:

SIGGRAPH 2000: Sketches and Applications