“When the World is Not Enough: Augmenting Reality to Bring Products to People” by Larsen, Siver and Jones
Conference:
Type(s):
Title:
- When the World is Not Enough: Augmenting Reality to Bring Products to People
Program Title:
- Demonstrations
Organizer(s)/Presenter(s):
Description:
This hands-on demonstrations features three real-world mobile augmented-reality (AR) marketing campaigns that leverage smartphones, tablets, the latest AR toolsets, and a range of markers, from newspaper advertisements to milk cartons and an architectural wooden box.
Overview Page:
Submit a story:
If you would like to submit a story about this experience or presentation, please contact us: historyarchives@siggraph.org
