“Creating Valuable Global IP” by Wang
Conference:
Type(s):
Title:
- Creating Valuable Global IP
Session/Category Title:
- Featured Sessions
Presenter(s)/Author(s):
Abstract:
In this session, animation director and IP creator Momo Wang explores how great characters transcend the screen to become part of global culture.
From her early creation Tuzki, a silent rabbit born in college that became a global icon, to her work with Illumination (Penglai, Minions), Momo shares what makes characters timeless: simplicity, emotional clarity, and cultural flexibility.
She dives into the concept of character ecosystems, where one design must adapt across formats such as films, shorts, memes, merchandise, and AI-generated remixes. Drawing on her recent work using AI tools like Minimax, Kling, and Luma, she discusses how AI is reshaping the character design pipeline.
Momo also previews two major new projects. Looking back at Japan’s anime boom during its 1980s recession, she reminds us that stories often flourish in times of uncertainty and that AI may now offer creators a new kind of freedom.
Her message is clear:
“AI doesn’t replace creativity, it expands it. And great characters don’t just live on screens. They live in us.”
