“PDFA “Brain” PSA” by PSYOP Inc.
Conference:
SIGGRAPH Video Review:
Track:
- 17
Title:
- PDFA “Brain” PSA
Length:
- 0:30
Company / Institution / Agency:
- PSYOP Inc.
Description:
The unique challenge here was to transform an existing print campaign into motion, while staying true to the original work. The solution was realized by digitally sampling real liquids to capture the emotional impact of experiencing a drug-induced paranoia. Though fluid simulation software programs exist, this project uses natural characteristics of filmed fluids before transporting the images to the computer.
Additional Contributors:
Producer: MTV Commercials
Illustrator: Paul Dallas
