“Life in the Fast Lane” (and The Making of)” by Curious Pictures
Conference:
Title:
- Life in the Fast Lane” (and The Making of)
Length:
- 3:24
Director(s):
Company / Institution / Agency:
- Curious Pictures
Description:
Curious Pictures and director Noble Jones produced a :60 and a :30 TV spot titled “Life in the Fast Lane.” The goal was to make it feel like a real chair was actually driving the actor home through rush-hour traffic. Performance and dynamic live-action sequences took precedence over green-screen fakes and digital effects, and the director was allowed to shoot his vision in camera. There was no motion control, no locked off cameras, just fluidity. This decision did not come lightly, since it required strapping an actor to a variety of rigs, including a go-cart chair and a motorcycle, moving along a highway at 50 mph. The spot was entirely pre-visualized in CG before location shooting in Toronto. After the shoot, the production required copious rig removal, set extensions, and partial and full digi-tal doubles. One of the hardest invisible effects was warming the actor after each take in below-freezing temperatures on the highway.
Software:
Maya, Boujou, HDR Shop 2, After Effects, Commotion, Final Cut Pro
Additional Contributors:
Director: Noble Jones
Producers: Amelie Bruun, Michael Hogan
CONTRIBUTORS
DP Director: Noble Jones
Production/NickTV: Kevin Hartman
Producer/NickTV: Alissa Tomson
Producer/Post & Effects: Michael Hogan
Canadian Producer: Amelie Bruun
VFX Supervisor: Lewis Kofsky
2D & Compositing Artists: Michael DeBeer, Nitant Karnik, Kyle McCulloch, Nicole Samarron, Anthony Santoro, Maria Rapetskya, Matt Reslier, Bee Jinn Tan, Scott Winston
3D Artists: Joao Amorim, Joseph Cross, Frank Grecco, Ryan O’Phelan, Matt Reslier, Julio Soto, Chimin Yang
Technical Support: Jen Glabus, Bryan Shelton
Composer: Dave Baron
Sound Design/Mix: Laki Fotopolus
Avid Editor: Graham Brennan
“Making Of” Sound Track: Flower Records, “Song Of Bebe” by Sunaga T
