“Kelloggs ”Reloj”” by Susman

  • ©

Conference:


Title:


    Kelloggs ”Reloj”

Director(s):


Company / Institution / Agency:


  • Pixar

Description:


    To graphically communicate that All Bran “helps keep you regular,” Kelloggs has developed a campaign in which inanimate objects become constipated— and then use All Bran to help recover and function normally.

Hardware:


    HARDWARE: Silicon Graphics workstations/Abekas A60

Software:


    SOFTWARE DEVELOPER: Pixar menv modeling and animation software

Additional Contributors:


    Producer: Karen Robert Jackson
    Contributors (For Pixar)
    Animation/Art Director: Galyn Susman
    Technical Director: Galyn Susman
    Creative Director: John Lasseter
    Executive Producer: Ralph Guggenheim
    Technical Contributor: Tom Porter
    Output: Don Conway, Craig Good
    Sound Effects/Music: Scott Chandler (Skywalker
    Sound)
    Video Post: Western Images
    /For Leo Burnett/Mexico)
    Producer: Gilberto Amezquita
    Creative Director: Lourdes Lamasney
    Art Director: Martha Soler
    Client Rep: J.P. Villalobos
    Copyright: 1992 Pixar

Animation / Video Overview:


Type: