“BMW X3: “Any”” by Street

  • ©Paul Street

Conference:


Title:


    BMW X3: “Any”

Length:


    1:00

Director(s):


Company / Institution / Agency:


  • Digital Domain, Inc.

Description:


    At first glance, this BMW spot, directed by Paul Street for Fallon Minneapolis, looks like a pretty easy gag. A car driving in all four seasons. But wait. A closer look reveals that not only is the car driving in all four seasons, but the camera is also moving around the car, the screen is divided by an X with a different season in each quadrant of the X, and the car is PERFECTLY REGISTERED in each quadrant. Shot over three weeks in New Zealand, a combination of careful production planning, live-action photography, compositing, 3D cars, and 3D environments created this seamless spot filled with an illusion that begs to be watched over and over and over and over…

Hardware:


    HARDWARE: PC 2 GHz CPU, 2 GB RAM.

Software:


    SOFTWARE DEVELOPER: Modeling: Lightwave, Terragen. Animation: N/A. Rendering:
    Lightwave. Compositing: Nuke, Inferno. Custom software: Nuke. OS:
    Windows 2000.

Additional Contributors:


    Executive Producer: Ed Ulbrich
    Visual Effects Supervisor: Fred Raimondi
    Visual Effects Producer: Mark Kurtz
    CG Supervisor: Greg Teegarden
    Compositing Supervisor: Katie Nook

Additional Information:


    PRODUCTION
    Modeling: Lightwave. 2D and 3D rotoscoping used. Rendering tech- nique used most: Lightwave and Inferno. Average CPU time for ren- dering per frame: 30 minutes. Total production time: six weeks (post- production schedule). Rendered at 2K resolution.

Animation / Video Overview:


Type: