“BMW X3: “Any”” by Street
Conference:
Title:
- BMW X3: “Any”
Length:
- 1:00
Director(s):
Company / Institution / Agency:
- Digital Domain, Inc.
Description:
At first glance, this BMW spot, directed by Paul Street for Fallon Minneapolis, looks like a pretty easy gag. A car driving in all four seasons. But wait. A closer look reveals that not only is the car driving in all four seasons, but the camera is also moving around the car, the screen is divided by an X with a different season in each quadrant of the X, and the car is PERFECTLY REGISTERED in each quadrant. Shot over three weeks in New Zealand, a combination of careful production planning, live-action photography, compositing, 3D cars, and 3D environments created this seamless spot filled with an illusion that begs to be watched over and over and over and over…
Hardware:
HARDWARE: PC 2 GHz CPU, 2 GB RAM.
Software:
SOFTWARE DEVELOPER: Modeling: Lightwave, Terragen. Animation: N/A. Rendering:
Lightwave. Compositing: Nuke, Inferno. Custom software: Nuke. OS:
Windows 2000.
Additional Contributors:
Executive Producer: Ed Ulbrich
Visual Effects Supervisor: Fred Raimondi
Visual Effects Producer: Mark Kurtz
CG Supervisor: Greg Teegarden
Compositing Supervisor: Katie Nook
Additional Information:
PRODUCTION
Modeling: Lightwave. 2D and 3D rotoscoping used. Rendering tech- nique used most: Lightwave and Inferno. Average CPU time for ren- dering per frame: 30 minutes. Total production time: six weeks (post- production schedule). Rendered at 2K resolution.
