“Surrounded” by Mullen
Title:
- Surrounded
Conference:
Director(s):
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- BUCK DESIGN
Description:
The “Get an Airbnb” campaign compares the hiccups of hotels to the luxuries of an Airbnb. “Surrounded” takes the miniature world we’ve developed for Airbnb in an exciting new direction, positioning the Airbnb into an immersive forest.
Additional Information:
We designed two distinct forest styles within the same spot. The first is an in-world painting of a forest, a stylized and static interpretation of the Airbnb world. The second was the ‘real’ miniaturized forest itself that the characters step into. We used Houdini, Maya, and even Comfy AI to blend hand-painted textures with 3D geometry.
ACM Digital Library Publication:
Additional Images:
Animation / Video Overview:
Type:
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