“Pelephone Descending Streets” by Bouni
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Title:
- Pelephone Descending Streets
Conference:
SIGGRAPH Video Review:
Length:
- 0:55
Director(s):
Company / Institution / Agency:
- Gravity Visual Effects and Design
Description:
The entire Pelephone (a telecom service provider in Israel) campaign series (now hold more than ten stand alone commercials, see http://www.gravity-rhino.co.il/work/pelephone-series) serve as a storybook for an alternate reality, while fantastic in nature, still maintains a sense of realism by combining real life objects. Th roughout the series we came across these enchanting objects such as infl ated vehicles and stores, special checkmate game where the pawns are little fuzzy eyeballed creatures, musical clapping clams and overall surrounding of curly landscapes and sky, characters in colorful getups and physical defi ning phenomenons such as descending streets and rain of bubble gums. Each commercial in this series presents a diff erent area in this reality – town life, places of work, family life and others. Yet the message is unanimous for the entire campaign – Endless Opportunities- Dare to Dream!
