“Why Talent Matters” by Lanning

  • ©Lorne Lanning




    Why Talent Matters

Session/Category Title:   Talk



    There are few people who understand the nature of applying creativity within the worlds of digital entertainment better than Lorne Lanning. Lorne’s vision for the Oddworld universe was about building a fresh, expressive franchise that satisfied the true desires of a discerning audience. The dynamics of today’s new interactive world, where creators can directly reach their audiences, has changed the rules of the game. In a medium where talent truly matters, Lorne shares his insight on the chasm between the worlds of creativity and commerce, and how building a bridge to span this divide can bring better work to market.

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