“Pre-Visualizing a Road for Financing and Expansion” by Edwards

  • ©Chris Edwards




    Pre-Visualizing a Road for Financing and Expansion

Session/Category Title:   Talk



    For most leaders in our community, offshore competition and tax credits have already affected their traditional business models. Meanwhile, for those who want to pivot or grow their businesses, the scarcity of financing has presented an additional set of ever-growing challenges. The Third Floor’s Chris Edwards describes his decision to expand the pre-viz company into the Chinese market along with his expectations for that venture and the lessons learned so far. He also explains how his team has turned rapid prototyping into a tool for his clients to raise capital and pre-sell films (and other entertainment projects).

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