“The Role of R&D in Production (and Profit)” by Wallen, Cronce, Alter and Bidgolirad

  • ©Lincoln Wallen, Scott Cronce, Joe Alter, and Farchad Bidgolirad




    The Role of R&D in Production (and Profit)

Session/Category Title:   Panel




    Complex CG behaviors and effects such as crowds, water, fire, and cloth have found their way into most software packages, leading companies of all sizes to the belief that CG research is the domain of universities. This panel explores the notion that if you outsource innovation and rely on the same software as your competition, you are guaranteeing that you will compete on little more than price and date. Four panelists discuss how companies large and very small use research and innovation as a key part of their strategy for success and, ultimately, longevity.

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