“Creative Deal Structures for Growth and Survival” by Goldstein, Hughes and Kasznica

  • ©Steve Goldstein, Joleen Winther Hughes, and Justine Kasznica




    Creative Deal Structures for Growth and Survival

Session/Category Title:   Panel




    In an environment where creative work is more and more often produced outside the US and acquired for global distribution, business executives need to know the cultural expectations that IP creators bring to the table. How much can business realities enter into creative decision-making, what expectations will creators have for how they will be treated by foreign businesses, and other issues have usually been considered from the perspective of US content going overseas. This session provides valuable insight into the realities that US-based companies face in acquiring content and working with developers, and informs those creative developers by providing some perspectives that their US-based partners will likely hold.

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