“Field trip to Mars”
Conference:
Type:
Entry Number: 56
Title:
- Field trip to Mars
Presenter(s)/Author(s):
Abstract:
“Field Trip to Mars” is the first-ever headset-free group virtual reality vehicle experience. Taking the literal shape of a classic yellow school bus, the vehicle is home to an immersive virtual experience that transports school children to the surface of the Red Planet.
Keyword(s):
Acknowledgements:
This work was completed through a partnership with ad agency McCann New York and Lockheed Martin.
